By SID Corp · · Fee rates checked 06 Nov 2026.
On this page
- How much should you charge for a poster on Etsy?
- What do best-selling posters sell for?
- What does a poster cost to make?
- How much do Etsy fees take from a poster sale?
- Is it cheaper to sell posters on Amazon, TikTok Shop or Shopify?
- How can you charge more than the market for a poster?
- Should you sell posters in several sizes?
- Printed poster or digital download?
How much should you charge for a poster on Etsy?
With a $11.50 cost per poster (Matte Poster 18x24 in, printed and shipped) and $4.99 shipping, the lowest price that keeps a 30% margin after Etsy's fees is $14.99; $18.99 keeps 40%. Below $8.99 the sale loses money.
| Marketplace | Price for 30% margin | Price for 40% margin | Fees at that price |
|---|---|---|---|
| Etsy | $14.99 | $18.99 | $2.35 |
| Amazon | $15.99 | $20.99 | $3.15 |
| TikTok Shop | $12.99 | $16.99 | $1.08 |
| Shopify | $12.99 | $15.99 | $0.82 |
With a $11.50 cost per item (Matte Poster 18x24 in, printed and shipped) and $4.99 shipping. Public US fee rates; Shopify excludes the monthly plan; Amazon uses the 15% referral fee of most non-clothing categories.
Try your own cost and margin in the profit calculator.
What do best-selling posters sell for?
Best-selling posters on Etsy have a median price of $9.71 across the keywords below. At that price a poster that costs $11.50 keeps $1.35, a margin of 9.2%.
| Keyword | Etsy | Amazon |
|---|---|---|
| custom poster | $11.27 | $14.31 |
| vintage poster | $9.71 | $12.80 |
| movie poster | $9.41 | $15.59 |
| motivational poster | $21.40 | $12.81 |
| wall art print | $8.56 | $23.02 |
Median price of the best-selling listings we found for each keyword on Etsy, Amazon (kept for a day); marketplaces without data yet are left out. Open a keyword for the listings behind it.
Best sellers of the last 7 days, at the price buyers pay now. Open a keyword for its listings, or check your niche in the price check.
What does a poster cost to make?
About $11.50 for a Matte Poster 18x24 in printed and shipped to a US buyer, the cheapest supplier price in our catalog. A printed poster ships rolled in a tube, and some suppliers include shipping in the price, so the cost depends on the size more than anything else.
Add a second print side, inserts or gift wrap to that cost if you offer them.
How much do Etsy fees take from a poster sale?
At $14.99 plus $4.99 shipping, Etsy takes $2.35, 11.8% of what the buyer pays: the $0.20 listing fee, a 6.5% transaction fee and 3% + $0.25 payment processing, on price plus shipping.
A sale from an Etsy ad on another site adds 15% Offsite Ads. Details: Etsy fee calculator.
Is it cheaper to sell posters on Amazon, TikTok Shop or Shopify?
Shopify charges the least per order, before its monthly plan, and Amazon's referral fee here is 15%. For a 30% margin this poster needs $15.99 on Amazon, $12.99 on TikTok Shop and $12.99 on Shopify.
Etsy and Amazon bring buyers who are already searching; a Shopify store needs its own traffic. See Etsy vs Amazon and Etsy vs Shopify.
How can you charge more than the market for a poster?
Sell to a niche: a design for a clearly named buyer (a job, a hobby, a family role) competes on the design, not on price.
- Personalize: a name, date or photo is harder to compare on price.
- Sell two: a small discount on a second item spreads the fees.
- Price for the season: gift buyers care about design and delivery date.
- Show it well: clear mockups and real photos hold a higher price.
Should you sell posters in several sizes?
Yes: list one design with size options and price each size from its own cost. Buyers furnishing a room often want a specific size, and a larger print usually carries a larger margin.
Work out each size with the same 30% margin rule in the profit calculator, then round to a .99 price. A canvas print costs more than a paper poster, so price it as its own option.
Printed poster or digital download?
A digital download has no print cost but sells for much less, and many buyers searching for posters want the print delivered. Selling the printed poster lets you charge for the product, the paper and the delivery.
The market prices on this page are for physical listings: our Etsy data leaves digital downloads out.
Sources: Etsy · Amazon · TikTok Shop · Shopify
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