How much to charge for a phone case on Etsy

The price that keeps a 30% or 40% margin on a print-on-demand phone case after Etsy fees, what best sellers charge, and how to handle phone models.

By · · Fee rates checked 06 Nov 2026.

On this page
  1. How much should you charge for a phone case on Etsy?
  2. What do best-selling phone cases sell for?
  3. What does a phone case cost to make?
  4. How much do Etsy fees take from a phone case sale?
  5. Is it cheaper to sell phone cases on Amazon, TikTok Shop or Shopify?
  6. How can you charge more than the market for a phone case?
  7. How do you handle so many phone models?

How much should you charge for a phone case on Etsy?

With a $7.97 cost per phone case (iPhone Case (tough/snap), printed and shipped) and $4.99 shipping, the lowest price that keeps a 30% margin after Etsy's fees is $8.99; $11.99 keeps 40%. Below $4.99 the sale loses money.

Where the buyer's money goes at the 30% margin price (price + shipping)Etsy$7.97$4.23$13.98Amazon$7.97$2.25$4.76$14.98TikTok Shop$7.97$4.23$12.98Shopify$7.97$4.33$12.98
Your costMarketplace feesYou keepWhere the buyer's money goes at the 30% margin price (price + shipping)
MarketplacePrice for 30% marginPrice for 40% marginFees at that price
Etsy$8.99$11.99$1.78
Amazon$9.99$12.99$2.25
TikTok Shop$7.99$9.99$0.78
Shopify$7.99$9.99$0.68

With a $7.97 cost per item (iPhone Case (tough/snap), printed and shipped) and $4.99 shipping. Public US fee rates; Shopify excludes the monthly plan; Amazon uses the 15% referral fee of most non-clothing categories.

Try your own cost and margin in the profit calculator.

What do best-selling phone cases sell for?

Best-selling phone cases on Etsy have a median price of $21.70 across the keywords below. At that price a phone case that costs $7.97 keeps $15.74, a margin of 59.0%.

Etsy median of best sellers per keyword, against your pricesBreak-even $4.9930% margin $8.99custom phone case$19.39personalized phone …$25.08funny phone case$24.70iphone case$15.68aesthetic phone case$21.70$4.00$28.00
Etsy median of best sellers per keyword, against your prices
KeywordEtsyAmazon
custom phone case$19.39$14.64
personalized phone case$25.08$14.70
funny phone case$24.70$14.99
iphone case$15.68$12.18
aesthetic phone case$21.70$10.11

Median price of the best-selling listings we found for each keyword on Etsy, Amazon (kept for a day); marketplaces without data yet are left out. Open a keyword for the listings behind it.

Best sellers of the last 7 days, at the price buyers pay now. Open a keyword for its listings, or check your niche in the price check.

What does a phone case cost to make?

About $7.97 for a iPhone Case (tough/snap) printed and shipped to a US buyer, the cheapest supplier price in our catalog. A printed phone case is small and light, so both the case and its shipping are cheap; the supplier's price varies with the phone model and the case type.

Add a second print side, inserts or gift wrap to that cost if you offer them.

How much do Etsy fees take from a phone case sale?

At $8.99 plus $4.99 shipping, Etsy takes $1.78, 12.7% of what the buyer pays: the $0.20 listing fee, a 6.5% transaction fee and 3% + $0.25 payment processing, on price plus shipping.

One Etsy order at $8.99 + $4.99: each fee, your cost and what you keep$7.97$4.23$13.98
Listing feeTransaction feePayment processingYour costYou keepOne Etsy order at $8.99 + $4.99: each fee, your cost and what you keep

A sale from an Etsy ad on another site adds 15% Offsite Ads. Details: Etsy fee calculator.

Is it cheaper to sell phone cases on Amazon, TikTok Shop or Shopify?

Shopify charges the least per order, before its monthly plan, and Amazon's referral fee here is 15%. For a 30% margin this phone case needs $9.99 on Amazon, $7.99 on TikTok Shop and $7.99 on Shopify.

Marketplace fees on a $8.99 + $4.99 orderEtsy$1.78Amazon$2.10TikTok Shop$0.84Shopify$0.71
Marketplace fees on a $8.99 + $4.99 order

Etsy and Amazon bring buyers who are already searching; a Shopify store needs its own traffic. See Etsy vs Amazon and Etsy vs Shopify.

How can you charge more than the market for a phone case?

Sell to a niche: a design for a clearly named buyer (a job, a hobby, a family role) competes on the design, not on price.

  • Personalize: a name, date or photo is harder to compare on price.
  • Sell two: a small discount on a second item spreads the fees.
  • Price for the season: gift buyers care about design and delivery date.
  • Show it well: clear mockups and real photos hold a higher price.

How do you handle so many phone models?

List one design with the phone model as a variation, and offer only models your supplier prints. Each model can have a different cost, so check the prices before you set one price for all of them.

  • Case type: a tougher case costs more than a slim one; offer it as an upgrade with its own price.
  • Popular models first: start with the models most buyers use and add others later.
  • Personalized cases: a name or a photo supports a higher price, and buyers compare less.

Sources: Etsy · Amazon · TikTok Shop · Shopify

Next guideHow much to charge for a blanket on Etsy →
A iPhone Case (tough/snap) printed and shipped to the US starts at $7.97 through DodgePrint's supplier network.See print costs in DodgePrint
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