By SID Corp · · Fee rates checked 06 Nov 2026.
Which costs less per order, Etsy or Shopify?
Shopify. On a $24.99 shirt with $4.99 shipping, Etsy takes $3.30 and Shopify Payments $1.17 (2.9% + $0.30), but Shopify adds a monthly plan that Etsy does not have.
| Marketplace | Fees on a $24.99 + $4.99 order | Share of what the buyer pays |
|---|---|---|
| Etsy | $3.30 | 11.0% |
| Amazon | $5.10 | 17.0% |
| TikTok Shop | $1.80 | 6.0% |
| Shopify | $1.17 | 3.9% |
Shopify's card rate depends on the plan; the figure here is the Basic plan's online rate. Using another payment provider instead of Shopify Payments adds a third-party fee.
When does Shopify's monthly plan pay for itself?
With the $39.00 plan, from about 19 orders a month at $24.99 plus shipping, Etsy's higher fees per order cost more than the whole plan.
Put in your own plan price and order volume in the Shopify fee calculator: its monthly section adds the plan to the card fees.
Who brings the buyers?
Etsy does: buyers search the marketplace, and Etsy's fees pay for that traffic. A Shopify store gets only the visitors you bring through ads, social media, email or search.
Count your advertising per order as a cost when you compare. A store that pays $3 in ads per sale has higher costs per order than Etsy, even with lower fees.
What price keeps a 30% margin on each?
With a $9.49 cost per shirt and $4.99 shipping, the lowest price for a 30% margin is $11.99 on Etsy and $9.99 on Shopify, before the plan and any ads.
| Marketplace | Price for 30% margin | Fees at that price |
|---|---|---|
| Etsy | $11.99 | $2.06 |
| Amazon | $9.99 | $0.75 |
| TikTok Shop | $9.99 | $0.90 |
| Shopify | $9.99 | $0.73 |
With a $9.49 cost per item and $4.99 shipping. Public US fee rates; Shopify excludes the monthly plan, Amazon uses clothing referral tiers.
Should you sell on both?
Often yes: Etsy for new buyers who search, your own Shopify store for repeat buyers and a brand you control. Keep the prices consistent so buyers do not see one shop undercut the other.
Tools such as DodgePrint can list one product on both shops and send their orders to the same print supplier; see the DodgePrint review.
Sources: Etsy · Amazon · TikTok Shop · Shopify