By SID Corp · · Fee rates checked 06 Nov 2026.
On this page
- How much should you charge for a blanket on Etsy?
- What do best-selling blankets sell for?
- What does a blanket cost to make?
- How much do Etsy fees take from a blanket sale?
- Is it cheaper to sell blankets on Amazon, TikTok Shop or Shopify?
- How can you charge more than the market for a blanket?
- Why do blankets need a higher price than mugs or t-shirts?
How much should you charge for a blanket on Etsy?
With a $15.80 cost per blanket (Fleece Blanket 50x60 in, printed and shipped) and $4.99 shipping, the lowest price that keeps a 30% margin after Etsy's fees is $21.99; $27.99 keeps 40%. Below $12.99 the sale loses money.
| Marketplace | Price for 30% margin | Price for 40% margin | Fees at that price |
|---|---|---|---|
| Etsy | $21.99 | $27.99 | $3.01 |
| Amazon | $23.99 | $30.99 | $4.35 |
| TikTok Shop | $19.99 | $24.99 | $1.50 |
| Shopify | $19.99 | $23.99 | $1.02 |
With a $15.80 cost per item (Fleece Blanket 50x60 in, printed and shipped) and $4.99 shipping. Public US fee rates; Shopify excludes the monthly plan; Amazon uses the 15% referral fee of most non-clothing categories.
Try your own cost and margin in the profit calculator.
What do best-selling blankets sell for?
Best-selling blankets on Etsy have a median price of $21.76 across the keywords below. At that price a blanket that costs $15.80 keeps $7.96, a margin of 29.8%.
| Keyword | Etsy | Amazon | TikTok Shop | Shopify |
|---|---|---|---|---|
| custom blanket | $15.95 | $29.50 | $85.14 | $44.99 |
| personalized blanket | $14.99 | $22.37 | – | – |
| photo blanket | $20.36 | $16.86 | – | – |
| custom photo blanket | $24.01 | $30.87 | – | – |
| dog blanket | $23.16 | $18.07 | – | – |
| grandma blanket | $26.58 | $36.69 | – | – |
Median price of the best-selling listings we found for each keyword on Etsy, Amazon, TikTok Shop, Shopify (kept for a day); marketplaces without data yet are left out. Open a keyword for the listings behind it.
Best sellers of the last 7 days, at the price buyers pay now. Open a keyword for its listings, or check your niche in the price check.
What does a blanket cost to make?
About $15.80 for a Fleece Blanket 50x60 in printed and shipped to a US buyer, the cheapest supplier price in our catalog. A fleece blanket is big and heavy for a print-on-demand product, so the blank and its shipping cost more than most items.
Add a second print side, inserts or gift wrap to that cost if you offer them.
How much do Etsy fees take from a blanket sale?
At $21.99 plus $4.99 shipping, Etsy takes $3.01, 11.2% of what the buyer pays: the $0.20 listing fee, a 6.5% transaction fee and 3% + $0.25 payment processing, on price plus shipping.
A sale from an Etsy ad on another site adds 15% Offsite Ads. Details: Etsy fee calculator.
Is it cheaper to sell blankets on Amazon, TikTok Shop or Shopify?
Shopify charges the least per order, before its monthly plan, and Amazon's referral fee here is 15%. For a 30% margin this blanket needs $23.99 on Amazon, $19.99 on TikTok Shop and $19.99 on Shopify.
Etsy and Amazon bring buyers who are already searching; a Shopify store needs its own traffic. See Etsy vs Amazon and Etsy vs Shopify.
How can you charge more than the market for a blanket?
Sell to a niche: a design for a clearly named buyer (a job, a hobby, a family role) competes on the design, not on price.
- Personalize: a name, date or photo is harder to compare on price.
- Sell two: a small discount on a second item spreads the fees.
- Price for the season: gift buyers care about design and delivery date.
- Show it well: clear mockups and real photos hold a higher price.
Why do blankets need a higher price than mugs or t-shirts?
The cost is higher, so the same margin needs a higher price, and the fee on a bigger order is bigger too. A blanket priced like a t-shirt loses money.
Photo blankets and personalized family blankets are bought as gifts, which supports the higher price. They sell best before the winter holidays, Mother's Day and Father's Day; see the seasonal prices.
Sources: Etsy · Amazon · TikTok Shop · Shopify
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