How much to charge for a hoodie on Etsy

The price that keeps a 30% or 40% margin on a print-on-demand hoodie after Etsy fees, what best-selling hoodies sell for, and the other marketplaces.

By · · Fee rates checked 06 Nov 2026.

How much should you charge for a hoodie on Etsy?

With a $20.00 cost per hoodie (Gildan 18500 Heavy Blend Hoodie, printed and shipped) and $4.99 shipping, the lowest price that keeps a 30% margin after Etsy's fees is $28.99; $35.99 keeps 40%. Below $17.99 the sale loses money.

MarketplacePrice for 30% marginPrice for 40% marginFees at that price
Etsy$28.99$35.99$3.68
Amazon$32.99$41.99$6.46
TikTok Shop$26.99$32.99$1.92
Shopify$25.99$30.99$1.20

With a $20.00 cost per item (Gildan 18500 Heavy Blend Hoodie, printed and shipped) and $4.99 shipping. Public US fee rates; Shopify excludes the monthly plan; Amazon uses its clothing referral tiers.

The table works out the same hoodie on all four marketplaces. Put in your own cost, shipping and margin in the profit calculator.

What do best-selling hoodies sell for?

Best-selling hoodies on Etsy have a median price of $20.73 across the keywords below. At that price a hoodie that costs $20.00 keeps $2.84, a margin of 11.0%.

KeywordEtsyAmazonTikTok ShopShopify
funny hoodie$21.40$30.23$11.88$41.95
custom hoodie$20.07$26.53–$45.00

Median price of the best-selling listings we found for each keyword on Etsy, Amazon, TikTok Shop, Shopify (kept for a day); marketplaces without data yet are left out. Open a keyword for the listings behind it.

Prices are what buyers pay now, after any sale, for the best sellers of the last 7 days, and they are kept for a day. Open a keyword for the listings behind it, or check your own niche in the price check.

What does a hoodie cost to make?

About $20.00 for a Gildan 18500 Heavy Blend Hoodie printed and shipped to a US buyer, the cheapest supplier price in our catalog. A hoodie uses about twice the fabric of a t-shirt and weighs more to ship, so it costs about twice as much to make, and its price has to follow.

Your cost per item is the blank, the print and the supplier's shipping to the buyer. Add a second print location, packaging inserts or gift wrap if you offer them, and use that total in every price you work out.

How much do Etsy fees take from a hoodie sale?

At $28.99 plus $4.99 shipping, Etsy takes $3.68, 10.8% of what the buyer pays: the $0.20 listing fee, a 6.5% transaction fee and 3% + $0.25 payment processing, on price plus shipping.

Listing fee$0.20
Transaction fee (6.5%)$2.21
Payment processing (3% + $0.25)$1.27
Total Etsy fees$3.68

When a sale comes from an Etsy ad on another site, Offsite Ads add 15% of the order (capped at $100). Every line is in the Etsy fee calculator and in Etsy fees for print on demand.

Is it cheaper to sell hoodies on Amazon, TikTok Shop or Shopify?

Shopify charges the least per order, before its monthly plan, and Amazon's referral fee here is 5% / 10% / 17%. For a 30% margin this hoodie needs $32.99 on Amazon, $26.99 on TikTok Shop and $25.99 on Shopify.

MarketplaceFees on a $28.99 + $4.99 orderShare of what the buyer pays
Etsy$3.6810.8%
Amazon$5.7817.0%
TikTok Shop$2.046.0%
Shopify$1.293.8%

Lower fees do not bring sales by themselves: Etsy and Amazon send you buyers who are already searching, a Shopify store needs its own traffic. See Etsy vs Amazon fees and Etsy vs Shopify fees.

How can you charge more than the market for a hoodie?

Sell to a niche, not to everyone. A design made for a clearly named buyer (a job, a hobby, a family role, a town) competes on the design, so it does not have to be the cheapest listing.

  • Personalize it: a name, a date or a photo lets you charge for the work and makes price comparison harder.
  • Offer a second item: a small discount on two items spreads the payment processing fee over a bigger order.
  • Price for the season: gift seasons bring buyers who care more about the design and delivery date than about a dollar.
  • Show the product well: clear mockups and real photos support a higher price; check images in the price check listings to see what sells.

When do hoodies sell best?

From early autumn to the end of the holidays. Buyers look for warm clothes and gifts, so list new hoodie designs before the weather turns and before the gift-shopping rush.

Outside the cold months, a hoodie design can still sell as a crewneck sweatshirt or a t-shirt: see how much to charge for a sweatshirt and for a t-shirt.

Sources: Etsy · Amazon · TikTok Shop · Shopify

A Gildan 18500 Heavy Blend Hoodie printed and shipped to the US starts at $20.00 through DodgePrint's supplier network.See print costs in DodgePrint
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