By SID Corp · · Fee rates checked 06 Nov 2026.
On this page
- How much should you charge for a sticker on Etsy?
- What do best-selling stickers sell for?
- What does a sticker cost to make?
- How much do Etsy fees take from a sticker sale?
- Is it cheaper to sell stickers on Amazon, TikTok Shop or Shopify?
- How can you charge more than the market for a sticker?
- Should you sell stickers one at a time or in packs?
How much should you charge for a sticker on Etsy?
With a $5.94 cost per sticker (Kiss-Cut Sticker 3x3 in, printed and shipped) and $4.99 shipping, the lowest price that keeps a 30% margin after Etsy's fees is $5.99; $7.99 keeps 40%. Below $2.99 the sale loses money.
| Marketplace | Price for 30% margin | Price for 40% margin | Fees at that price |
|---|---|---|---|
| Etsy | $5.99 | $7.99 | $1.49 |
| Amazon | $5.99 | $8.99 | $1.65 |
| TikTok Shop | $4.99 | $6.99 | $0.60 |
| Shopify | $4.99 | $5.99 | $0.59 |
With a $5.94 cost per item (Kiss-Cut Sticker 3x3 in, printed and shipped) and $4.99 shipping. Public US fee rates; Shopify excludes the monthly plan; Amazon uses the 15% referral fee of most non-clothing categories.
Try your own cost and margin in the profit calculator.
What do best-selling stickers sell for?
Best-selling stickers on Etsy have a median price of $3.63 across the keywords below. At that price a sticker that costs $5.94 keeps $1.41, a margin of 16.4%.
| Keyword | Etsy | Amazon |
|---|---|---|
| custom stickers | $4.00 | $24.46 |
| funny stickers | $3.25 | – |
| sarcastic stickers | $2.99 | $9.09 |
| laptop stickers | $3.16 | $7.02 |
| stickers for men | $4.00 | $44.25 |
| vinyl stickers | $4.00 | $8.82 |
Median price of the best-selling listings we found for each keyword on Etsy, Amazon (kept for a day); marketplaces without data yet are left out. Open a keyword for the listings behind it.
Best sellers of the last 7 days, at the price buyers pay now. Open a keyword for its listings, or check your niche in the price check.
What does a sticker cost to make?
About $5.94 for a Kiss-Cut Sticker 3x3 in printed and shipped to a US buyer, the cheapest supplier price in our catalog. A kiss-cut sticker costs very little to make, so the fixed parts of every sale (the $0.20 listing fee and payment processing) weigh much more on its price.
Add a second print side, inserts or gift wrap to that cost if you offer them.
How much do Etsy fees take from a sticker sale?
At $5.99 plus $4.99 shipping, Etsy takes $1.49, 13.6% of what the buyer pays: the $0.20 listing fee, a 6.5% transaction fee and 3% + $0.25 payment processing, on price plus shipping.
A sale from an Etsy ad on another site adds 15% Offsite Ads. Details: Etsy fee calculator.
Is it cheaper to sell stickers on Amazon, TikTok Shop or Shopify?
Shopify charges the least per order, before its monthly plan, and Amazon's referral fee here is 15%. For a 30% margin this sticker needs $5.99 on Amazon, $4.99 on TikTok Shop and $4.99 on Shopify.
Etsy and Amazon bring buyers who are already searching; a Shopify store needs its own traffic. See Etsy vs Amazon and Etsy vs Shopify.
How can you charge more than the market for a sticker?
Sell to a niche: a design for a clearly named buyer (a job, a hobby, a family role) competes on the design, not on price.
- Personalize: a name, date or photo is harder to compare on price.
- Sell two: a small discount on a second item spreads the fees.
- Price for the season: gift buyers care about design and delivery date.
- Show it well: clear mockups and real photos hold a higher price.
Should you sell stickers one at a time or in packs?
Packs and bundles usually work better. On a low-priced sticker, Etsy's fixed fees take a large share of each sale; a pack of several stickers raises the order value and keeps more of it.
- Pack sizes: offer a single sticker and a pack, priced from the cost of each.
- Shipping: stickers ship flat and light; many sellers charge a low shipping price, so check what the best sellers in the market table charge.
- Add-ons: a sticker is an easy second item with a t-shirt, a tumbler or a laptop case order.
Sources: Etsy · Amazon · TikTok Shop · Shopify
Next guideHow much to charge for a print-on-demand t-shirt on Etsy →