Amazon referral fees for clothing: 5%, 10% or 17%

How Amazon's apparel referral tiers work on price plus shipping, why $19.99 can keep more than $20.99, and what a print-on-demand shirt pays.

· Fee rates checked 06 Nov 2026.

What referral fee does Amazon charge on clothing?

Clothing and accessories pay 5% when the total sales price (item price plus shipping) is $15 or less, 10% from $15 to $20, and 17% above $20, charged on the whole total, with a $0.30 minimum. Most other categories pay 15%.

Price + shippingBuyer paysTierReferral fee
$10.00 + $4.99$14.995%$0.75
$15.00 + $4.99$19.9910%$2.00
$15.99 + $4.99$20.9817%$3.57
$24.99 + $4.99$29.9817%$5.10

These tiers apply to the Clothing and Accessories category, which is where print-on-demand shirts, hoodies and sweatshirts are listed. Amazon introduced the lower tiers for cheaper apparel; above $20 the rate is the same 17% that clothing paid before.

Is the referral fee charged on shipping too?

Yes. Amazon charges the referral fee on the total sales price: the item price plus the shipping and gift wrap the buyer pays. The same total decides which tier applies, so a $15.99 shirt with $4.99 shipping ($3.57) is in the 17% tier.

Amazon referral fee on a clothing order, by price plus shipping$0.00$2.00$4.00$10.00$15.00$20.00$25.00$30.00Price + shipping
Amazon referral fee on a clothing order, by price plus shipping

That surprises sellers who compare only the item price with the $15 and $20 thresholds. Always add the shipping you charge before you check the tier, or let the Amazon fee calculator do it.

Why can a lower price keep more money?

Because crossing a threshold raises the rate on the whole order, not just the part above it. A $15.00 shirt with $4.99 shipping pays $2.00 (10%); at $15.99 it pays $3.57 (17%), so the extra $0.99 of price costs more than it brings in.

Just below each threshold is a sweet spot: a total of $15.00 or $20.00 keeps the lower rate. If your margin works at a total under $20, price there; if it needs more, go well above $20 rather than just over it. The profit calculator finds the lowest price that keeps your margin and checks the prices below each tier for you.

What does a print-on-demand shirt pay on Amazon?

With a $9.49 cost per item (a Gildan 5000 printed and shipped) and $4.99 shipping, the lowest price that keeps a 30% margin is $9.99, and a $24.99 shirt pays $5.10 in referral fees.

MarketplacePrice for 30% marginFees at that price
Etsy$11.99$2.06
Amazon$9.99$0.75
TikTok Shop$10.99$1.28
Shopify$9.99$0.73

With a $9.49 cost per item and $4.99 shipping. Public US fee rates; Shopify excludes the monthly plan, Amazon uses clothing referral tiers.

Print-on-demand sellers usually fulfil orders through their supplier (FBM), so no FBA fulfilment or storage fee is added. Advertising is separate: keep ACoS under your margin before ads with the ACoS calculator.

Do I also pay a monthly or per-item fee?

Yes, one of the two. The Professional plan is $39.99 a month; the Individual plan has no monthly fee but charges $0.99 per item sold. Professional is cheaper once you sell about 40 items a month.

The referral fee comes on top of either plan. See the official referral fee schedule for every category and the full Amazon guide for images, listings and keywords.

Sources: Etsy · Amazon · TikTok Shop · Shopify

A Gildan 5000 printed and shipped to the US starts at $9.49 through DodgePrint's supplier network.See print costs in DodgePrint
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