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How much to charge for a personalized mug

Market prices on Etsy, Amazon, TikTok Shop and Shopify, each marketplace's fees, and the price that hits your margin.

What one item costs you: the blank, the printing and shipping it to the buyer. Not sure? Pick a typical cost under the form.
What the buyer pays you for shipping, on top of the price. Enter 0 if you offer free shipping. Marketplaces take their fee on it too.
The share of what the buyer pays (price + shipping) you want to keep after fees and your cost. Each card turns it into a “Price for this margin”.

Prices for “personalized mug” are ready below.

Try:
Verdict for “personalized mug”At market prices, Shopify leaves you the most: $16.31 per sale. Amazon follows with $10.72.Selling on Shopify at $14.99? DodgePrint lists your product there and tracks the profit of every order →
Etsyno market data yet
Market price

Enter a keyword to see what sellers charge.

If you sell at the median

Needs a market median.

Price for 30% margin$16.99
Amazon92 prices · cached
Market price
Median$22.99
Middle half$17.05 – $27.40
Range$8.44 – $43.60
If you sell at the median
Fees−$4.76
Your cost−$12.50
KEEP$10.72
Margin38.3%
Price for 30% margin$18.99in the middle of the market

Source: DodgePrint Amazon Insight · niche "coffee mug" (all 92 products)

TikTok Shopfees and target price
Market price

TikTok Shop prices are not available right now. Fees and your target price still work.

If you sell at the median

Needs a market median.

Price for 30% margin$15.99
Shopify239 prices · cached
Market price
Median$24.99
Middle half$22.95 – $29.95
Range$6.10 – $73.98
If you sell at the median
Fees−$1.17
Your cost−$12.50
KEEP$16.31
Margin54.4%
Price for 30% margin$14.99below most sellers

Source: live search of about 250 Shopify stores

Best
margin

Listings behind these prices · “personalized mug”

average price per product in the closest niche, last 360 days · data from Nov 13, 2026
#ListingBrandPrice
01Contigo Huron Vacuum-Insulated Travel Mug Licorice 16oz | Leak-Proof Lid Stainless Steel Keeps Hot 6 Hrs or Cold 12 One-Handed Drinking Fits Most Cup HoldersContigo$13.01
02Contigo West Loop Stainless Steel Travel Mug with Autoseal Lid Black 16ozContigo$23.75
03Contigo SnapSeal Insulated Stainless Steel Travel Mug Blue Corn 20oz | Leakproof Lid for Travel Hot Up to 7 Hours Cold Up to 18 Hours One-Handed Drinking Design Textured GripContigo$29.64
04Contigo Byron Vacuum-Insulated Stainless Steel Travel Mug Licorice 16oz | Leak-Proof Lid Thermalock Insulation Hot 6 Hrs or Cold 12 Hrs One-Handed Drinking Textured Grip Fits Car Cup HoldersContigo$14.62
05Contigo West Loop 3.0 Stainless Steel Insulated Travel Mug 16oz | AutoSeal Lid Leak and Spill Proof Keeps Drinks Hot 11 Hours Cold 24 HoursContigo$21.95
06Contigo Byron Vacuum-Insulated Travel Mug Sake & Blue Corn 20oz 2-Count | Leak-Proof Lid Thermalock Insulation Hot 7 Hrs or Cold 18 Hrs One-Handed DrinkingContigo$28.81
07Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 12 oz Vanilla BeanOwala$23.92
08STANLEY Heritage Classic Vacuum 1.1 qt Bottle with Handle Hammertone Green | Insulated Stainless Steel Thermal Bottle | Wide Mouth with Leakproof Cup Lid | Thermos Keeps Liquids Hot or Cold | BPA-FreeSTANLEY$24.65
09Contigo Byron 2.0 Stainless Steel Travel Mug SNAPSEAL Lid Blueberry 24ozContigo$17.81
10Contigo Superior 2.0 Stainless Steel Travel Mug SnapSeal Lid 20oz | Leak-Proof Lid Hot 7 Hours or Cold 18 One-Handed Drinking Dishwasher-Safe Lid Fits Car Cup HoldersContigo$13.87

Source: DodgePrint Amazon Insight · niche "coffee mug" (all 92 products). Open a listing to check its price on Amazon.

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Questions

What does a personalized mug sell for on Amazon?

The closest Amazon niche ("coffee mug") averages $22.99, from $8.44 to $43.60.

What do Shopify stores charge for a personalized mug?

Across 239 matching products in print-on-demand Shopify stores, the median is $24.99 and the middle half sell between $22.95 and $29.95.

How is the suggested price worked out?

We add your cost per item to the marketplace's fees on the full order (item plus shipping) and find the lowest .99 price that leaves your target margin.