How much to charge for a Custom T-Shirt

Market prices on Etsy, Amazon, TikTok Shop and Shopify, each marketplace's fees, and the price that hits your margin.

Custom T-Shirt prices by marketplace

Typical prices run from $8.93 on Etsy to $36.87 on TikTok Shop.

MarketplaceTypical pricePricesBased on
Etsy$8.9343median of best sellers, last 7 days
Amazon$14.318median of matching products (360-day average each)
TikTok Shop$36.875median of best sellers, last 7 days
Shopify$27.99203median of print-on-demand Shopify stores
What one item costs you: the blank, the printing and shipping it to the buyer. Not sure? Pick a typical cost under the form.
What the buyer pays you for shipping, on top of the price. Enter 0 if you offer free shipping. Marketplaces take their fee on it too.
The share of what the buyer pays (price + shipping) you want to keep after fees and your cost. Each card turns it into a “Price for this margin”.

Prices for “custom t-shirt” are ready below.

Try:
Verdict for “custom t-shirt”At market prices, TikTok Shop leaves you the most: $29.86 per sale. Shopify follows with $22.23.Selling on TikTok Shop around $36.87? DodgePrint lists your product there and tracks the profit of every order →
Etsy43 prices · cached
Market price
Median$8.93
Middle half$6.53 – $13.50
Range$4.44 – $30.12
If you sell at the median
Fees−$1.77
Your cost−$9.49
KEEP$2.66
Margin19.1%
Price for 30% margin$11.99in the middle of the market

Source: DodgePrint Etsy Insight

Amazon8 prices · cached
Market price
Median$14.31
Middle half$10.84 – $16.48
Range$9.17 – $23.12
If you sell at the median
Fees−$1.93

Amazon clothing referral fee: 5% up to $15, 10% up to $20, 17% above (price plus shipping).

Your cost−$9.49
KEEP$7.88
Margin40.8%
Price for 30% margin$9.99below most sellers

Source: DodgePrint Amazon Insight · 8 products naming "custom t-shirt" in niches "custom t shirts", "journey t shirt", "white t shirt"

TikTok Shop5 prices · cached
Market price
Median$36.87
Middle half$11.00 – $83.00
Range$7.40 – $120.98
If you sell at the median
Fees−$2.51
Your cost−$9.49
KEEP$29.86
Margin71.3%
Price for 30% margin$9.99below most sellers
Best
margin
Shopify203 prices · cached
Market price
Median$27.99
Middle half$24.99 – $32.99
Range$4.60 – $68.38
If you sell at the median
Fees−$1.26
Your cost−$9.49
KEEP$22.23
Margin67.4%
Price for 30% margin$9.99below most sellers

Source: live search of about 250 Shopify stores

Listings behind these prices · “custom t-shirt”

price buyers pay now (after any sale), best sellers of the last 7 days · data from Nov 13, 2026

Source: DodgePrint Etsy Insight. Open a listing to check its price on Etsy.

Sell on all four from one place: list once, push to Etsy, Amazon, TikTok Shop and Shopify, and see real profit per order.Try DodgePrint

Questions

What do Etsy sellers charge for a custom t-shirt?

Across 43 best-selling listings, the median is $8.93 and the middle half sell between $6.53 and $13.50. The keyword saw about 5,055 sales in the last 7 days.

What does a custom t-shirt sell for on Amazon?

Matching Amazon products (niches "custom t shirts", "journey t shirt", "white t shirt") have a median price of $14.31, from $9.17 to $23.12.

What do TikTok Shop sellers charge for a custom t-shirt?

The 5 best-selling custom t-shirt products on TikTok Shop over the last 7 days sell between $7.40 and $120.98, with a median of $36.87.

What do Shopify stores charge for a custom t-shirt?

Across 203 matching products in print-on-demand Shopify stores, the median is $27.99 and the middle half sell between $24.99 and $32.99.

How is the suggested price worked out?

We add your cost per item to the marketplace's fees on the full order (item plus shipping) and find the lowest .99 price that leaves your target margin.

Show these prices on your site

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